The power of color and its symbolism can affect us both psychologically and physiologically. Color can be dramatic or subtle, invigorating or calming. Like our olfactory memory, which can trigger instant associations, color impressions can affect us in the same way. See a color associated with a personal experience and it may trigger a specific scene or emotional memory. Brilliant greens, yellows, and reds maybe remind us of a trip to see fall color changes. Vivid oranges and violets may bring back the memory of a particularly spectacular sunset. Subtle greens, blues, and grays may remind us of a contemplative walk along the shore.
Do you have color memory?